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A target market also known as customer focused market is the organization that determines its potential clients’ desire, and then according to the received data builds the product or service. Both marketing theory and practice is justified in the belief that a client uses a product or service due to his or her needs or it provides some benefit.

On the market there are two major factors. The first one is recruiting new clients (sp called ‘acquisition’) and the second one is maintaining and expanding relationships with the existing customers (so called ‘base management’). As soon as the marketer converts the potential customer into the real one, base management marketing takes over. The base management has a lot of functions, among which the following could be outlined – to build a relationship, to maintain the ties, to benefit that the customers are buying in the first place, and also to improve the service or product to protect business against the competition.

If you want your internet marketing to be successful, you have to offer customers something they wish and desire. Products or services must be not extremely expensive and rarely successful for the targeted segment of the market.

Everything is depends on the marketing ideas on the commercialization of the research as formal so informal, to determine what potential customers want and for what they are willing to pay. Many marketing owners hope that this process will help them to achieve a sustainable competitive advantage. And the marketing management is the practical application for this aim.

The marketing methods are informed by a large number of different social sciences such as sociology, economics and psychology. Also anthropology has a small but very important influence. Due to the advertising the marketing attract a huge number of the creative arts. The internet marketing as the simple marketing is interconnected with the objects of the extensive publications.

There are a lot of different names for the internet marketing – internet advertising or simply emailing, marketing services or products on the internet. When we talk about internet based investment advertising it is possible to hear the other name of this process – web advertising and web marketing. The internet has brought a lot of unique advantages into the marketing, which reduces costs for the distribution information about the products or services or simple advertising around the world.

Internet marketing uses as technical so creative aspects of the internet including development, designs, sales and advertising. Internet marketing requires a strategy together a business model of the company and sales targets with its website appearance and functions focusing the attention on its target market choosing the type of advertising, design and media.

Internet marketing also uses services of the search engine marketing and search engine optimization to promote its products and services on the targeted markets.

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